Wondering what Addison Rae‘s net worth is in 2023? As one of TikTok‘s biggest stars, this 22-year-old social media phenom has amassed an incredible fortune and shows no signs of slowing down.
Let‘s take an in-depth look at how Addison Rae built her staggering wealth and became one of the highest-paid influencers on the planet!
Addison Rae‘s Net Worth Stands at an Estimated $15 Million Today
According to multiple reports, Addison Rae Easterling – better known as just Addison Rae – has a current net worth around $15 million as of early 2023.
For someone who only launched her TikTok career in 2019, reaching such a high net worth in just a few years is extremely impressive.
Addison Rae‘s massive fortune stems primarily from her fame and success on TikTok. But she has proven to be much more than just a TikTok star…
She is an entrepreneur, actress, singer and breakout Gen Z celebrity who keeps expanding her career. Her net worth will likely continue skyrocketing as her popularity persists.
But how did she earn so much money so quickly? What are her main income sources today? Let‘s break it down…
Her Rise to TikTok Fame Was Record-Breaking Fast
Addison Rae first joined TikTok back in July 2019. She quickly began posting fun lip-sync and dance videos that resonated with the app‘s young user base.
Within her first few months, she gained millions of followers and rocketed up TikTok‘s leaderboard of top creators.
Some key stats on the incredible speed of Addison Rae‘s TikTok takeover:
- Reached 1 million followers in October 2019 (just 3 months after joining)
- Hit 10 million followers by December 2019
- Crossed 50 million followers by April 2020
- Currently has over 93 million followers as of February 2023
Addison Rae was gaining followers more rapidly than any other creator. TikTok took notice and started promoting her heavily on its "For You" feed.
Her meteoric rise to fame stemmed from a charming on-screen presence, consistent posting and leveraging TikTok‘s powerful algorithm.
She Became TikTok‘s Highest Earner in 2020
It didn‘t take long for brands to realize Addison Rae‘s incredible marketing value. Soon, sponsorships and promotions came rolling in.
In 2020, her first full year as a mega TikTok star, she earned an eye-popping $5 million according to Forbes.
The vast majority of earnings that year stemmed from the influencer sponsorships and promos she regularly posted.
To put her income into perspective, here‘s how Addison Rae‘s 2020 earnings compared against other top TikTok stars:
|TikTok Star||2020 Earnings|
|Addison Rae||$5 million|
|Charli D‘Amelio||$4 million|
|Loren Gray||$2.9 million|
|Josh Richards||$1.5 million|
As you can see, no one came close to Addison Rae‘s income. She was essentially the highest-paid personality on TikTok barely a year into her career.
Brands would easily pay her over $100,000 per sponsored post thanks to her incredibly strong engagement and reach with fans.
She Diversified Her Career in 2021 – And Her Earnings Reflected It
While TikTok remained her biggest money-maker, Addison Rae began expanding her career in several new directions in 2021:
- Launched a Spotify podcast called "Mama Knows Best"
- Released her debut single "Obsessed" which reached #41 on Billboard‘s Hot 100 chart
- Landed a starring role in Netflix‘s "He‘s All That" film
- Appeared in a Super Bowl ad for TurboTax
- Continued influencer marketing deals with American Eagle, Pandora Jewelry and more
With all of these new ventures and income streams in the mix, her 2021 earnings jumped to an estimated $8-10 million, according to Forbes.
This demonstrates her ability to leverage fame across multiple areas like music, acting and business. Even when she‘s not posting TikTok videos, the fame and notoriety she‘s built continues paying dividends.
How Addison Rae‘s $15 Million Net Worth Compares to Other Stars
Addison Rae‘s estimated $15 million net worth may seem massive… But how does it stack up against other Gen Z celebs and influencers?
Here‘s a comparison of her current 2023 net worth versus other social media personalities:
|Charli D‘Amelio||$17.5 million|
|Bella Poarch||$5 million|
|Emma Chamberlain||$12 million|
|JoJo Siwa||$14 million|
And versus more traditional Hollywood stars:
|Millie Bobby Brown||$10 million|
|Billie Eilish||$30 million|
|Timothee Chalamet||$10 million|
As you can see, Addison Rae is in very impressive company for someone just starting her career in the entertainment industry.
Her $15 million net worth even exceeds that of many actors and musicians who have been around for years. This shows her incredible marketing value at just 22 years old.
A Close Look at Addison Rae‘s Various Income Sources
From TikTok to movies to music and beyond, Addison Rae has successfully diversified her income streams for maximum earnings.
Let‘s take a closer look at some of her main revenue channels:
TikTok Sponsorships Remain Her Bread and Butter
With over 93 million loyal followers on TikTok, Addison Rae remains an unmatched influencer on the platform today.
She can easily earn over $150,000 per sponsored TikTok post thanks to her broad reach and high engagement rate.
Addison promotes major brands like American Eagle, Chanel, Pandora Jewelry, CeraVe Skincare and many more via TikTok. It‘s still her #1 income source.
Acting Career Takes Off
In 2021, Addison Rae landed her first major acting role as the lead in the Netflix rom-com He‘s All That.
With 65+ million Netflix views, the movie was a huge success and demonstrated her box office draw.
She earned around $1 million for that film role alone. And with more movies in the works, acting income is poised to keep growing.
Earning Royalties from Music
Her 2021 debut single "Obsessed" has over 50 million Spotify streams. Addison Rae earns steady income from royalties as an up-and-coming musician.
An eventual full album release would likely lead to an even more lucrative record deal worth millions.
Cashing in on Merchandise and Podcast Revenue
Addison Rae brings in additional income from merchandise sales on her website, like clothes and accessories.
She also earns revenue from her hit Spotify podcast "Mama Knows Best", which is still in the top 150 podcasts on the platform.
Though smaller than TikTok, these sources provide diversified income streams.
Smart Investments Set Her Up for the Future
Unlike many young internet celebs, Addison Rae has made smart money moves by investing portions of her earnings.
For example, she has invested in startups like plant-based chicken company Daring Foods.
Making her money work harder for the long-term will help ensure continued wealth. Wise investments also give her exposure to new business ventures outside of entertainment.
A Timeline of Addison Rae‘s Rapid Rise to Fame and Fortune
Looking back, Addison Rae‘s journey from small-town girl to mega influencer star happened incredibly fast. Here‘s a quick timeline:
- Early Life: Born in 2000 in Louisiana. Danced competitively for over a decade.
- 2019: Joins TikTok in July 2019 and quickly gains followers.
- 2020: Becomes TikTok‘s top earner with $5 million income. Continues influencer sponsorships.
- 2021: Expands into movies, music, podcasting, and more. Earnings grow to $8-$10 million.
- 2022: Lands roles in more films like Fighting With My Family. Net worth hits $15 million.
- 2023: On pace for another year of massive growth across entertainment ventures.
In the span of about 3 years, Addison Rae has catapulted herself into fame and fortune territory that takes most people decades to achieve, if ever.
Her influencer marketing income alone could set her up for life. But clearly she has no plans of slowing down!
She Had Humble Beginnings Before TikTok Fame
It‘s hard to remember now, but Addison Rae came from very humble beginnings before becoming a celebrity.
She was born in Lafayette, Louisiana to middle class parents Monty Lopez and Sheri Easterling.
Raised alongside two younger brothers in Louisiana, her childhood provided little indication she‘d become a star one day.
But from a young age, Addison Rae pursued dance training, competing in events across the country. This developed the talent behind those viral TikTok dances.
She briefly attended Louisiana State University in 2019 but dropped out after just one semester to pursue influencer stardom full-time.
The rest is history!
What‘s Next? Expect Addison Rae‘s Net Worth to Keep Climbing
At 22 years old, Addison Rae boasts an ultra-impressive $15 million net worth. But given her meteoric career trajectory so far, she‘s likely just getting started.
TikTok remains her top source today. But with high-potential side gigs in acting, music, business and more, her income should continue diversifying.
Addison Rae has laid the groundwork to become a multi-platform Gen Z entertainment mogul. As her media empire expands, her fortunes will keep rising.
I predict Addison Rae‘s 2023 net worth is just the beginning. She seems poised to join the top social media earners in the $20-$30 million range within a few years.
For now, she remains focused on feeding an insatiable fanbase with content across all channels.
With determination like that, the Addison Rae net worth estimates will just keep going up and up! She‘s clearly got a bright future ahead.