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Dark Mode Usage Statistics 2023: How Popular Is It?

Dark mode has risen from niche to essential, becoming the preference for a vast majority of device users. But just how prevalent is this trend towards darker interfaces? And what‘s convincing droves to make the switch? Our comprehensive dark mode statistics for 2023 dig into the astonishing growth, user preferences, and design impact fueling the dark mode juggernaut.

The Shocking Scale of Dark Mode‘s Rise

It‘s easy to forget just how non-existent dark mode was until recently. As early as 2014, search interest for "dark mode" was near zero according to Google Trends data. How times have changed. Based on the latest stats, over 80% of device users now embrace dark mode as their default setting. For an option that barely registered a few years ago, its dominance today is rather extraordinary.

Looking at the search trends, interest in dark mode began picking up in 2018 and steadily rose. But it was in October 2019 that searches suddenly spiked to 100%, indicating dark mode‘s breakthrough into the mainstream.

Survey data confirms the extent of dark mode‘s popularity. An overwhelming 91-95% of respondents state they prefer using dark mode when given the choice between it and light mode. Considering how new it is, dark mode‘s conquest of user preferences is nothing short of revelatory.

The Origins of Dark Mode: Necessity to Novelty to Normal

Far from a recent fad, dark mode does have its roots in the early days of computing. With the monochrome displays of the 1960s and 70s, dark mode was the original default. But as color displays became standard, light mode naturally took over.

For decades, dark mode lingered as an obscure option used by developers and computer experts. But in 2016, Twitter changed everything by becoming the first major platform to introduce a system-wide dark theme. Users could toggle between light and dark for the first time.

This kickstarted a sea change in design conventions. Once Twitter offered the choice, other major sites followed suit. By 2018, YouTube, Android, Apple iOS, Instagram, and most top apps offered dark mode settings. What began as a novelty quickly transformed into a must-have standard feature.

Who Uses Dark Mode the Most?

While dark mode is hugely popular across demographics, usage data reveals some interesting variances:

  • Age: Adoption is highest among younger users like Gen Z and millennials, but older generations are also converting.
  • Region: Usage is highest in North America and Europe. However, it is rising fast across Asia and globally.
  • Gender: Slightly higher dark mode usage among men than women, but the gap is narrowing.
  • Occupation: Developers and designers lead in usage, but office workers and students are also big adopters.

So while skewing younger and male initially, dark mode is now nearing parity across age and gender lines as it goes universal.

3 Reasons Why People Adore Dark Mode

What‘s convincing hordes to embrace the dark side? There are 3 key factors driving dark mode‘s appeal and adoption:

1. Alleged Eye Health Benefits

With 35% of American adults suffering from astigmatism, and high rates of eye strain issues, dark mode‘s promised eye relief has attracted many users.

Numerous studies have indicated dark mode places less strain on eyes than light mode for extended periods. While not conclusively proven, many report lower eye fatigue and headaches using dark themes. This perception of visual health benefits has been a major catalyst for dark mode‘s rise.

2. The Draw of the Cool New Trend

As shallow as it may seem, the trendiness of dark mode has strongly contributed to its adoption among younger demographics. With influencers, artists, and Gen Z proclaiming it the modern way to browse, no one wants to be left stranded on light mode.

On social media, light mode is increasingly seen as outdated. There is social pressure to jump on the dark mode bandwagon. Many have adopted it just to appear more fashionable and edgy to their peers.

3. Allowing Guilt-Free Extended Screen Time

Rightly or wrongly, dark mode is viewed as the safer, less harmful option for one‘s eyesight. This reduced "guilt" facilitates more immersive and extended browsing sessions.

For developers and creators, the belief that dark mode causes less eye strain also leads to increased productivity. 70% of coders report they can program for longer periods comfortably using dark mode interfaces and IDE themes.

Dark Mode Usage and Growth By Country

Another indicator of dark mode‘s rising predominance is how interface design is evolving globally. Here‘s a breakdown of dark mode adoption for major sites across different countries:

United States

  • 283 major sites optimized for dark mode


  • 24 sites optimized for dark mode


  • 11 sites optimized for dark mode


  • 7 sites optimized for dark mode


  • 5 sites optimized for dark mode


  • 5 sites optimized for dark mode


  • 4 sites optimized for dark mode


  • 3 sites optimized for dark mode


  • 2 sites optimized for dark mode

The United States leads the way with the most sites already catering to dark mode users. But adoption is clearly rising across the globe as user demand outpaces design. Expect these numbers to rise steadily in 2023 across both developed and emerging markets.

The Wider Impact of Dark Mode‘s Dominance

Beyond changing individual user habits, the mass dark mode preference is causing ripple effects on interaction design:

  • UI designers must now optimize for dark themes to cater to majority users.
  • Web design trends like minimalism and muted tones complement dark mode‘s cleaner look.
  • Monochrome and inverted color palettes are becoming more common in advertising and branding.
  • Contrast levels in interfaces are increasing to maximize legibility on dark backgrounds.
  • More designers are embracing dark mode‘s accessibility benefits for users with visual sensitivity.

So beyond the novelty factor, dark mode is redefining best practices and standards across the digital landscape.

Tips For Enabling and Customizing Dark Mode

Curious to unlock dark mode‘s benefits for yourself? Here are quick tips for enabling it on popular devices and platforms:


  • Open Settings > Display & Brightness > Dark
  • Or swipe up from bottom and press dark mode icon


  • Open Settings > Display > Dark theme


  • Open Settings > Personalization > Colors > Choose your mode


  • Open System Preferences > General > Appearance > Dark


  • Tap Display & Brightness in Settings app > Select Dark option

You can also toggle dark themes on and off in the settings of most major apps like Twitter, YouTube, Reddit, and more. Customize it to your optimal aesthetic.

The Future Shades are Dark

As the statistics show, dark mode has rapidly emerged from obscurity to dominate user preferences within an amazingly short time frame. With over 80% of device users now embracing the dark side, its prevalence will only grow in 2023 and beyond. Driven by alleged health benefits, social trends, and productivity advantages, dark mode is redefining how we digitally interact. The future looks starkly dark!



Michael Reddy is a tech enthusiast, entertainment buff, and avid traveler who loves exploring Linux and sharing unique insights with readers.