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How Much Data is Generated Every Day in 2023? (NEW Stats)

Hey there! As a tech professional and streamer, data is my bread and butter. And let me tell you, the amount of data generated globally today is mind-boggling! In this post, I‘ll walk you through the latest eye-popping statistics on daily data generation worldwide and what‘s driving this non-stop data explosion.

Just How Much Data Are We Talking About?

Recent research shows that over 3.5 quintillion bytes of data is created worldwide every single day in 2023. That‘s trillion with 18 zeros behind it! To grasp the magnitude of this number, check out these crazy comparisons:

  • It‘s equal to over 40x more data than there are stars in the observable universe. Our universe is estimated to contain around 100 billion trillion stars. That‘s a lot of stars! But we‘re generating data way faster.
  • If you converted 3.5 quintillion bytes to meters, it would get you from Earth to Neptune and back over 20 times. Neptune is 4.5 billion km away from Earth at its closest point. Now that‘s far!
  • All the global daily data generated could cover Mexico‘s Yucatan Peninsula more than 9 times over. The peninsula has an area of about 135,000 km2. Our data could blanket it easy peasy.

But how fast is data generation actually growing on a global scale? Check out this chart:

Chart showing exponential growth in global data generation

Global data generation has seen exponential growth, expected to reach 181 zettabytes by 2025. [Source: Statista]

In just the past decade alone, the amount of data created annually has exploded by a massive 850% from 2 zettabytes in 2010 to a projected 181 zettabytes in 2025.

To give you an idea of how huge that is, 1 zettabyte is equivalent to a trillion gigabytes. Your average laptop might have anywhere between 128GB to 1TB of storage space. A zettabyte could store the entire digital data of millions of laptops!

What‘s causing this crazy growth? Primarily, it‘s the total proliferation of internet-connected mobile devices across the world, increased access to high-bandwidth broadband connections like 5G, the rise of social media, on-demand video streaming services like Netflix, and emerging technologies like the Internet of Things (IoT), artificial intelligence (AI), autonomous vehicles and more.

Let‘s get into some specifics…

Just How Much Are We Streaming, Posting and Searching?

We live in a truly digital era. The applications and websites we interact with every day generate massive amounts of data from our clicks, views, searches, posts, streams and purchases.

To make the statistics more relatable, let‘s look at daily data generation by some of the world‘s most popular platforms and services:


  • Processes over 3.5 billion searches per day
  • Total search queries in 2022 estimated at 1.17 trillion
  • Each search query generates about 1KB of data
  • Total data processed by Google daily is around 3.5 petabytes

  • Over 720,000 hours of video content uploaded per day
  • Equivalent to 300 hours per minute
  • Users watch over 1 billion hours of video daily
  • Video data storage totals 450,000 terabytes per day

  • Users stream 693,333 hours of video per hour
  • Over 16 million hours streamed globally every day
  • Video quality ranges from 0.7 GB/hour for SD to 3 GB/hour for 4K
  • Estimated 15 petabytes of data processed per day

Wow right? And we haven‘t even gotten to social media yet. Users are streaming endless hours of HD video and generating exabytes of data in the process.

Now let‘s look at daily data generation on some top social platforms:


  • 2.85 billion monthly active users worldwide
  • 500+ terabytes of new photo data daily
  • Over 4 petabytes of content shared per day
  • 310 million photos uploaded per day on average

  • 1.386 billion daily active users
  • Users post 347,222 stories and 4.2 million likes per minute
  • 95 million photos and videos uploaded per day
  • Estimated data storage of 22 terabytes per day

  • 237 million monetizable daily active users
  • 500 million tweets sent per day on average
  • Each tweet averages around 3KB of data
  • 1.5 terabytes of tweet data generated per day

The numbers are just staggering aren‘t they? From Facebook photos to Tweets, online activity translates to mind-boggling amounts of data every minute.

And let‘s not forget about all that TikTok scrolling! The average user spends almost an hour on the app per day.

Across social media platforms, most users spend well over 2 hours per day liking content and posting their own updates. All that tweeting, sharing, snapping and TikToking racks up terabytes of data daily.

Beyond social media, here‘s a quick look at average daily internet usage:

  • The average person spends 7 hours, 22 minutes online per day
  • We consume around 12 GB of media content daily
  • Global internet traffic in 2022 reached 46,600 GB per second
  • Video streaming comprises over 75% of downstream traffic

As you can see, we just can‘t seem to get enough of generating and consuming online data!

What‘s Driving the Data Explosion?

Several socio-technological trends are converging to drive unfathomable amounts of data worldwide:

1. Internet adoption – There were over 4 billion internet users globally in 2021, up from just 1 billion in 2010. Internet penetration rates have surged from 24% to 61% in a decade. More people online = more data created.

2. Mobile adoption – 6.6 billion people have mobile devices currently, enabling ubiquitous internet access and usage on the go. All those apps use data!

3. Broadband proliferation – Fixed broadband connections topped 1.2 billion globally in 2021. Faster connections = higher data consumption. 5G will take it into overdrive.

4. Smart devices – There are over 30 billion IoT devices worldwide as of 2022. Connected cars, homes, wearables, appliances etc. will drive data generation.

5. AI growth – Data is essential for training and improving AI. The AI market is projected to grow from $62 billion in 2022 to $998 billion by 2028!

6. HD video streaming – On-demand video services like Netflix now comprise over 75% of downstream internet traffic. Streaming in 4K uses 4GB+ per hour!

7. Social media – Facebook, Instagram, Twitter, TikTok and others have billions of active users sharing photos, videos and posts relentlessly.

8. Gaming – Online and cloud gaming like PlayStation Now and Microsoft Azure are exploding, forecast to become a $35 billion industry by 2026.

9. Ecommerce – Global retail ecommerce sales reached $5.8 trillion in 2022. All those online purchases and deliveries require tons of data.

10. Digital transformation – Businesses across every industry are going digital, storing more data in the cloud. Expect that trend to continue.

I hope these examples give you a sense of the diverse technological and societal forces driving this breakneck growth in global data. The trends show no signs of slowing down either.

Brace Yourself: The Data Flood Will Keep Surging

If your mind is already blown by how much data the world generates now on a daily basis, brace yourself because we‘ve likely only seen the tip of the iceberg.

The amount of data humanity creates and copies is expected to grow at a staggeringly rapid pace in the coming years:

  • By 2025, the global datasphere is expected to grow to 181 zettabytes annually
  • Businesses will account for most of this data, generating an expected 95 zettabytes
  • IoT devices will produce an estimated 71 zettabytes per year by 2025
  • Emerging technologies like autonomous vehicles, AI assistants, blockchain-based services, smart cities and more will drive exponential data growth
  • 5G will provide the high-bandwidth infrastructure needed to transfer gigantic volumes of data seamlessly
  • Our data footprint continues growing at a mind-blowing rate, more than doubling every two years!

To visualize just how fast that is, check out this chart forecasting global data growth:

Chart showing projected exponential growth in global data

[Source: IDC‘s Data Age 2025 study]

As you can see, the hockey stick growth trajectory is both astonishing and unrelenting. We‘re truly in the midst of a data generation Big Bang!

Data Skills are Crucial in the Deluge

With data exploding at an unprecedented rate across industries, specialized skills to store, manage, analyze and glean value from all of it are absolutely essential.

That‘s why careers in fields like data science, data analytics, big data engineering and data architecture are massively in demand and lucrative:

  • LinkedIn lists data analytics as the #1 emerging job for 2022, with over 45% annual growth
  • There were over 43,000 data analyst job openings in the U.S. as of January 2023
  • The average entry-level data analyst salary ranges from $60,000 to $95,000 depending on location and experience

Here‘s a comparison of average data analyst salaries across top countries:

  • πŸ‡ΊπŸ‡Έ United States: $72,000
  • πŸ‡¨πŸ‡¦ Canada: $59,928
  • πŸ‡¬πŸ‡§ United Kingdom: $54,831
  • πŸ‡¦πŸ‡Ί Australia: $65,095
  • πŸ‡ΈπŸ‡¬ Singapore: $47,327
  • πŸ‡ΏπŸ‡¦ South Africa: $19,516

Of course, specialized roles like machine learning engineers and data architects command significantly higher salaries, especially at tech companies known for generous compensation packages.

The bottom line is that data skills are absolutely vital to extract insights and create value from the influx of big data across practically every modern industry.

Whether it‘s tech, healthcare, manufacturing, financial services, retail or others, organizations rely on data talent to help inform and drive decision-making through analytics.

Key Takeaways on Our Data Generation Rates

Given the massive, complex and growing torrent of data we collectively produce every second, I hope I‘ve shed some light on key facts like:

  • The staggering volume of data generated worldwide daily, now over 3.5 quintillion bytes
  • How technologies like broadband internet, smart devices and AI fuel exponential data growth
  • Real-world examples of data produced by platforms like Google, Facebook and Netflix
  • Why emerging roles in data science and analytics are crucial to extract value
  • How the global datasphere will scale massively in size in the coming years

While the numbers seem almost impossible to grasp, the trends are unmistakable – we‘re creating a digital universe faster than ever before! Data generation is truly a runaway train, and we‘re just along for the wild ride.

Let me know if you have any other burning questions around just how much data humanity is pumping out today. This is just the tip of the iceberg!



Michael Reddy is a tech enthusiast, entertainment buff, and avid traveler who loves exploring Linux and sharing unique insights with readers.