Skip to content

How was Free Guy made? An In-Depth Look at the Innovative Production

Have you ever wondered what goes on behind the scenes to make an ambitious video game movie like Free Guy? As a fellow gaming and pop culture fan, I’ll walk you through the creative process, innovative techniques, and big challenges behind bringing this unique story to the big screen. Grab some popcorn and get ready to dive into how this genre-bending blockbuster was made!

Writing a Fresh Gaming Story

Free Guy’s clever premise of NPCs gaining sentience in an open world game was the brainchild of screenwriter Matt Lieberman. He wrote the original script on spec back in 2016, inspired by the possibilities of creating a story from the perspective of AI characters in games like Grand Theft Auto.

According to Lieberman, “I’ve always been fascinated by characters with no free will, going about their everyday lives.” This core idea struck a chord in Hollywood, landing the script on that year’s prestigious Black List of most liked unproduced screenplays.

Soon after, Ryan Reynolds got his hands on the script and was immediately captivated by the meta, high-concept potential. As a passionate gamer himself, he could instantly connect with the perspective of Guy, an NPC just going about his daily routine. Reynolds recalls:

“I just related to the material so much. That feeling of being trapped in a routine, in a loop every day, knowing there must be something more out there.”

With Reynolds on board to star and produce through his Maximum Effort company, the creative team expanded to refine the story. Zak Penn, writer of Ready Player One, was brought on for rewrites to expand the video game setting. And comic writers Matt Lieberman and Ethan Tobman helped develop the characters and narrative.

According to director Shawn Levy:

“We worked hard to create characters – both human and AI – that audiences would care about beyond the video game conceit. Grounding their relationships in emotional reality took the storytelling to a more impactful level.”

Casting a WinningEnsemble

Finding the right cast was crucial to balance out Reynolds’ charisma with strong performers capable of handling both comedy and drama. For the female lead role of Millie, they cast British actress Jodie Comer, hot off her Emmy-winning turn in Killing Eve.

Comer brought a sassy edge to game developer Millie that perfectly played off Reynolds. As Levy describes:

“Jodie is such a remarkably versatile actor. She brought an awesome mix of brains, wit, sensitivity and resolve to Millie that makes you root for her just as much as Guy.”

Joe Keery, known for Stranger Things, portrayed Millie’s friend and co-worker Keys. Rounding out the supporting cast were Lil Rel Howery as Guy’s best friend Buddy, Utkarsh Ambudkar as Guy’s workmate, and Flight of the Conchords’ Taika Waititi as the eccentric game company CEO.

Some big surprises included cameo appearances from Chris Evans as his Captain America character, Hugh Jackman as a comedically arrogant version of himself, and Channing Tatum as an in-game dancer. This star-studded cast brought the perfect mix of skills to pull off both intense action and laugh-out-loud comedy.

Filming All Around Boston

Principal photography for Free Guy took place over 13 weeks between May and August 2019 in Boston, Massachusetts. According to production designer Ethan Tobman:

“Boston gave us tons of great architectural variety to capture the essence of Free City – mixing old historical buildings alongside modern skyscrapers and industrial areas.”

Specific filming locations included:

  • Financial District (standing in for Free City)
  • State Street and Haymarket (for city street scenes)
  • Framingham Savings Bank
  • Worcester Airport
  • Former Naval Air Station in Weymouth

Downtown Boston provided a perfect urban playground to shoot major action sequences. The production team also transformed practical city locations by adding tons of neon lights, animated screens, and other digital elements to create Free Guy’s stylized version of the city.

Free Guy filming in Boston

Image Credit: Making Free Guy/20th Century Studios

Pushing Visual Effects to the Limits

A movie set inside a video game obviously required a massive visual effects effort. Over 1,300 VFX shots were created by studios like Digital Domain and Framestore, involving hundreds of animators and technical wizards.

According to VFX producer Swen Gillberg:

“The volume of effects work was staggering. We built huge parts of the film completely digitally, while also seamlessly blending real footage with CG environments.”

Some specific VFX accomplishments included:

  • Building Guy’s apartment, the Free City Bank and other environments fully in CG

  • Creating digital crowds of pedestrians and vehicles to fill out the game world

  • Motion capturing actor Aaron Reed as the body model for Ryan Reynolds’ game avatar “Dude”

  • Advanced facial capture and processing to graft Reynolds’ performance onto the CG body double

Free Guy VFX breakdown

Image Credit: Animation Magazine

Reynolds also praised the work of overall VFX supervisor Swen Gillberg, saying:

“It’s amazing how Swen and his team were able to take different captures that Aaron and I did and seamlessly stitch them together into something totally convincing.”

Ryan Reynolds’ On-Set Injury

As often happens with action movies, the lead actor suffered an on-set mishap during filming. While shooting a stunt sequence, Reynolds fell off a bridge onto a garbage bin, severely injuring his arm.

Production had to pause for two weeks while Reynolds underwent surgery and began recovery. According to him:

“My arm basically exploded. The bones just kind of split apart. I was convinced it was over – I thought I wasn’t going to be able to do this movie.”

But Reynolds persevered through rehab to get back on set and finish filming. In fact, his injury even inspired story changes to have his arm in a cast for certain scenes. As Reynolds notes:

“We had to adjust some things story-wise to explain why I was wearing a cast. It actually worked out for the best and led to some creative choices we wouldn’t have thought of otherwise.”

Now that’s dedication to getting the movie finished!

Overflowing with Gaming Easter Eggs

As a love letter to video game culture past and present, Free Guy packs in a ridiculous number of Easter eggs and gaming references. Avid gamers can pause each scene to spot clever background details that reference iconic games.

Some of the most notable Easter eggs include:

  • Weapons: Lightsabers, Hulk fists, and Captain America’s shield

  • Consoles: Original PlayStation, Atari, SNES, and others

  • Games: Halo, Assassin’s Creed, Street Fighter cameos

  • Characters: Lara Croft and Chun-Li avatars

  • Locations: Apex Legends-style training grounds

The sheer density of gaming in-jokes crammed into Free Guy makes it an obsessive gamer’s paradise. It adds an extra layer of fun for eagle-eyed fans to spot their favorite characters or gear hidden in the background.

Why Free Guy’s Concept Resonates

On the surface, Free Guy’s premise of NPCs gaining sentience is a wacky gamer fantasy brought to life. But this central conceit taps into some deeper feelings and anxieties prevalent in modern digital culture. Let’s break down the deeper reasons why Free Guy’s story hits home.

We Feel Trapped in Routines: Guy’s repetitive daily grind mirrors the way many people feel stuck in unfulfilling routines IRL. His journey to break free from programmed behaviors and take control of his life is enormously cathartic.

Virtual Lives Feel More Vivid: With social media and online personas taking over our lives, the line between virtual interactions and physical reality feels blurred. Just like Guy, we seek meaning and connections in digital spaces.

Games Offer Escape: For dedicated gamers, the idea of being transported into a virtual world is the ultimate fantasy. Free Guy captures the pure escapist joy of living inside a game sandbox.

We Doubt Our Own Free Will: Guy’s discovery that he’s just following algorithms prompts us to question how much of our own lives are predetermined versus freely chosen. It’s an existential wake-up call.

By channeling these feelings into a stylized, funny, and heartfelt story, Free Guy strikes a major chord that resonates beyond just video game fans. As Levy notes:

“I wanted to create something that spoke to gamers first, but could also move and entertain a much wider mainstream audience.”

Spawning a New Franchise

Free Guy’s warm critical and commercial reception generated huge excitement for continuing the story. After earning $331 million worldwide, a sequel was quickly greenlit by Disney.

Production Budget$100–150 million
Box Office$331.5 million
Rotten Tomatoes80% approval

Key Free Guy Financial & Critical Data (via Wikipedia)

Ryan Reynolds has hinted that the creative team already has big ideas for a follow-up:

“A sequel is in development that we’re excited about…We have an idea that could be really fun and hilarious, but also has a lot of heart.”

With its fresh IP and likeable characters, Free Guy seems primed for franchise expansion across multiple films or even branching into games and VR. The possibilities are wide open!

Pushing Gaming Movies Into the Mainstream

While filled with gaming references, Free Guy ultimately succeeds at telling a universally appealing story with a lot of heart. It showed that video game movies can connect with general audiences, not just hardcore fans.

As Shawn Levy reflected:

“Free Guy shows you can make something youthful and fun that’s also original and smart. That’s what I love – a big movie spectacle that also has insight into our human experience.”

By blending innovative visual effects, thrilling action, lovable characters, and thought-provoking themes, Free Guy hit a sweet spot that earned over $330 million at the worldwide box office. It showed the mainstream appeal of integrating gaming elements into crowd-pleasing entertainment.

The breakout success of Free Guy has opened the industry’s eyes about the potential of video game movies as something more than just mindless brand extensions. With its fresh perspective on gaming tropes, Free Guy has elevated the genre – and hopefully blazed a trail for more smart, mainstream films like it.

Final Thoughts

Well friend, that covers the major beats of how this one-of-a-kind gaming movie was brought to life! Through visionary writing, a great cast, cutting-edge visual effects, and action-packed filming, the team behind Free Guy turned a clever concept into an accessible blockbuster.

Thanks for joining me on a deep dive into the production. I hope you discovered some cool insights into how much creativity and hard work goes on behind-the-scenes. Feel free to let me know if you have any other questions about how specific parts of the film were made! Until then, I’ll see you in Free City for some mayhem and laughs when Free Guy hits screens again.



Michael Reddy is a tech enthusiast, entertainment buff, and avid traveler who loves exploring Linux and sharing unique insights with readers.