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Incogni vs OneRep: Which is the Better Privacy Tool in 2023?

Protecting your personal information online has never been more important. Data breaches are on the rise, and our data is constantly collected by advertisers, social media sites, and other third parties. This is where privacy tools like Incogni and OneRep come in. They help you take control of your data by removing it from various online data brokers.

But how do you choose between these two popular options? This comprehensive guide compares Incogni and OneRep across several factors to reveal the key differences and help you pick the best privacy service for your needs.

Overview of Incogni

What is Incogni?

Incogni is a privacy management platform that allows you to send data removal requests to over 180 data brokers. Their software automatically contacts each broker whenever a new one is added and asks them to delete your personal information from their databases.

Incogni makes use of privacy regulations like GDPR and CCPA to force these data companies to honor your request. Their goal is to help you reclaim control over how your personal data is used online.

Incogni app screenshot

Pros and Cons of Incogni


  • Removes personal data from many data broker sites
  • User-friendly interface easy to navigate
  • Regularly updated broker database
  • Affordable pricing starts at $6.49/month
  • Leverages privacy laws to force data removal


  • Limited availability outside US and Europe
  • Requests can take time to be processed
  • May not remove 100% of your data

Incogni makes it simple and affordable to submit data removal requests. But full data deletion can be a lengthy process, and regional availability is limited.

Overview of OneRep

What is OneRep?

OneRep focuses on getting your personal information removed from both data brokers and search engines. Their data removal service covers sites like Spokeo, MyLife, and Radaris plus search engines like Google, Bing, and Yahoo.

The goal is to completely scrub your digital footprint by deleting all traces of your name, address, phone number and other details from people search sites, background check services, and search engine results.

OneRep homepage

Pros of OneRep

  • Removes data from wider range of sources
  • Established reputation and years of experience
  • Can fully delete your digital footprint
  • Offers monitoring for changes
  • User-friendly dashboard

Cons of OneRep

  • More expensive than competitors
  • Potential customer support issues
  • Time-consuming setup process
  • Limited availability outside US

OneRep offers comprehensive data removal but has a higher pricing tier for full features. Customer support responsiveness varies.

Incogni vs OneRep: Detailed Comparison

Now let‘s take a deeper look at how Incogni and OneRep stack up across key categories:


Incogni has simple and affordable pricing, while OneRep offers more features at higher price points.

Free PlanNo free plan7-day free trial
Personal Plan$6.49/month billed annually or $12.99 month-to-monthBasic: $8.33/month (1 person)
Family Plan$9.99/month billed annually or $19.99 month-to-month for up to 10 peopleStandard: $15/month (up to 6 people)
Premium: $25/month (up to 12 people)

Incogni has uncomplicated pricing, while OneRep offers tiered plans. For full family coverage, OneRep costs more but also unlocks extra features.


When it comes to features, OneRep offers a more comprehensive set but at a higher price.

Data Removal180+ data brokersData brokers plus search engine results
Background Checks
MonitoringCredit monitoring and alerts
Identity ProtectionDark web monitoring
VPN✅ (with Incogni+ plan)

Incogni focuses solely on data deletion from brokers, while OneRep goes further to remove search results and offer monitoring features.

Ease of Use

Both privacy tools have intuitive user dashboards that make sending data removal requests straightforward. However, Incogni has a simpler signup process.

With OneRep, you need to manually enter details like your addresses and phone numbers. Incogni just requires an email and password to get started.

So while both have easy-to-use interfaces, Incogni is faster to set up if you want to get privacy protections in place quickly.

Customer Support

OneRep offers more customer service options like phone and live chat for real-time assistance. Incogni solely provides email support.

Email Support
Phone Support
Live Chat

OneRep‘s additional channels give more flexibility. But Incogni‘s email response times are adequate for a simple data removal tool.

Removal Effectiveness

Both platforms use opt-out requests to get your data deleted. However, OneRep claims to remove your information from more sources.

Incogni focuses exclusively on data brokers while OneRep also deletes search engine results. So for complete data removal, OneRep may give you more comprehensive coverage.


  • Incogni – Limited availability, slower removal process
  • OneRep – Expensive for full features, mixed customer service reviews, tedious setup

While both platforms have downsides, OneRep‘s higher pricing and clunky setup process are worth noting.

Conclusion: Which Privacy Tool is Best in 2023?

So which tool comes out on top in this Incogni versus OneRep comparison?

For affordability and simplicity, Incogni is the winner. It makes submitting data removal requests to brokers straightforward without any complicated pricing tiers. The interface is easy to use and great for privacy novices.

However, OneRep offers the most extensive features and data removal capabilities. If you want the strongest privacy protection regardless of cost, OneRep delivers on fully deleting your digital footprint.

Here‘s a quick recap of the key differences:

  • Incogni is cheaper, simpler, and quicker to set up.
  • OneRep offers robust features and broader data deletion powers.

Ultimately, it depends on your priorities:

  • If you want an inexpensive, user-friendly way to request data removal from brokers, choose Incogni.

  • If you‘re concerned about search results and want the most comprehensive privacy protections, go with OneRep.

Whichever platform you pick, taking control of your data has never been more important in the digital age. An online privacy service like Incogni or OneRep can help you reclaim your right to be forgotten on the internet.



Michael Reddy is a tech enthusiast, entertainment buff, and avid traveler who loves exploring Linux and sharing unique insights with readers.