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8 Top HypeAuditor Alternatives for Social Media Analytics in 2023

If you‘re searching for alternatives to HypeAuditor for social media analytics and management in 2023, you have quite a few compelling options. In this guide, we‘ll compare the top contenders to help you find the right fit for your brand based on features, pricing, ease of use and other key factors.

Why Consider HypeAuditor Alternatives?

First, let‘s discuss why you may want alternatives to HypeAuditor in the first place:

  • Cost – HypeAuditor has premium plans starting at $99/month. The free plan is very limited. For some users, this may be too expensive, so cheaper alternatives are desired.
  • Features – Although HypeAuditor offers robust analytics, other tools provide features it lacks like post scheduling, account management, CRM integration, etc. Expanding features may be beneficial.
  • Platform Support – Some competitors support a wider range of social platforms like Pinterest, YouTube, LinkedIn, etc. More integrations can be helpful.
  • Simplicity – HypeAuditor has a bit of a learning curve for some users. Alternatives like Sendible and Buffer offer a simpler, more beginner-friendly experience.

Top 8 HypeAuditor Alternatives for 2023

Based on market research, customer reviews and product analysis, these emerge as the top HypeAuditor alternatives to consider:

1. Sprout Social

Sprout Social is an industry favorite, empowering over 25,000 organizations with sophisticated social media analytics and management.

Key features include:

  • Powerful analytics and reporting with custom dashboards
  • Support for all major platforms: Instagram, Twitter, Facebook, LinkedIn and more
  • CRM integration
  • Advanced collaboration through shared inboxes and team workflows
  • Post scheduling and publishing across networks
  • Easy-to-use interface

Sprout Social starts at $99/month for the Standard plan. There is a 30-day free trial.

Pros: Excellent analytics, full platform support, user-friendly, top-rated support

Cons: One of the more expensive options

2. Hootsuite

Hootsuite is another highly reputable option trusted by over 15 million users globally. It offers advanced social insights.

Key features:

  • Customizable analytics dashboards
  • Campaign tracking and monitoring
  • Support for 10+ social networks
  • Post scheduling, listening and analytics
  • Team collaboration features like workflows

Hootsuite’s Pro plan starts at $49/month. There is a free plan for basic scheduling.

Pros: Powerful analytics, great brand reputation, full platform integration

Cons: Steep learning curve, somewhat complex for beginners

3. Sendible

Sendible stands out as a highly user-friendly alternative with solid analytics.

Key features:

  • Real-time analytics dashboard
  • Instagram analytics and tracking
  • Post scheduling and publishing
  • Keyword tracking
  • RSS feed aggregation
  • Straightforward interface

Sendible starts at $29/month for the Starter plan. 30-day free trial available.

Pros: Extremely easy to use, great support, very affordable

Cons: Less robust analytics than Sprout and Hootsuite

4. Rival IQ

Rival IQ is a specialized tool for benchmarking and monitoring competitors.

Key features:

  • Deep analysis of competitors’ social metrics
  • Customizable reporting
  • Tracking of competitor posts and content
  • Head-to-head comparison of engagement and reach

Plans start at $99/month. There is a free trial.

Pros: Unmatched for competitor research, excellent analytics

Cons: Strictly focused on competitor tracking vs general analytics

5. Iconosquare (Later)

Iconosquare, now rebranded as Later, is dedicated Instagram analytics and scheduling.

Key features:

  • Instagram-specific analytics for followers, content, hashtags, locations
  • Comment moderation and management
  • Post planning and scheduling
  • Visual Instagram content calendar

Starter plan is $14/month. 30-day free trial available.

Pros: Specialized Instagram analytics, very affordable

Cons: Made for Instagram only, light on general management features

6. Buffer

Buffer focuses on intuitive social media scheduling and workflow optimization.

Key features:

  • Post scheduling and publishing
  • Cross-network posting
  • Some high-level analytics for broad posting trends
  • Easy-to-use team workflows

Buffer’s plans start at $15/month. There is also a free forever tier.

Pros: Extremely intuitive for scheduling, affordable, great for beginners

Cons: Light on advanced analytics features

7. Socialbakers

Socialbakers is a social media analytics powerhouse used by thousands of brands globally.

Key features:

  • Audience analysis with demographic insights
  • Campaign tracking across networks
  • Competitor benchmarking
  • Post scheduling and in-depth reporting

Paid plans start at $1,290/month. 7-day free trial available.

Pros: Unparalleled analytical capabilities, competitor intelligence

Cons: Fairly expensive, very extensive so can have a learning curve

8. Agorapulse

Agorapulse is a social media management suite featuring solid analytics.

Key features:

  • Cross-platform posting and scheduling
  • Audience engagement metrics
  • Real-time feed monitoring
  • Campaign analytics and reporting
  • Team collaboration features

Plans start at $99/month. 14-day free trial available.

Pros: Well-rounded analytics, easy team workflows, user-friendly

Cons: Analytics not as advanced as some competitors

Key Factors for Choosing a HypeAuditor Alternative

When selecting a HypeAuditor alternative, keep these key criteria in mind:

Analytics Capabilities – Carefully compare the analytics features. Can you drill into audience demographics, track campaign performance, view engagement metrics? The more robust, the better.

Platform Support – How many social platforms are integrated? At minimum, ensure Instagram, Facebook, Twitter and LinkedIn support.

Pricing – What is the pricing structure? Are there free or low-cost plans available? Compare to your budget.

Ease of Use – Is the tool beginner-friendly? Or does it have a steep learning curve? Simplicity is ideal for many users.

Customer Support – Are onboarding assistance and ongoing support available if needed?

Helpful Comparison Table

Here is a table summarizing the key differences between the HypeAuditor alternatives:

ToolKey StrengthsPricingPlatforms SupportedLearning Curve
Sprout SocialSophisticated analytics, great support$99+/mo startingAll majorEasy
HootsuitePowerful custom analytics, platform integration$49+/mo starting, free version10+ networksModerate
SendibleExtremely easy to use, affordable$29+/mo startingMain networksVery Easy
Rival IQUnrivaled competitive insights$99+/moInstagram, Twitter, FacebookEasy
LaterSpecialized Instagram analytics$9+/mo startingInstagram onlyEasy
BufferSimple scheduling and team workflows, free plan$15+/mo, free versionMajor networksVery easy
SocialbakersCutting-edge analytics capabilities$1,290+/moAll major networksSteep learning curve
AgorapulseWell-rounded analytics and management$99+/mo startingMain networksEasy

Summing it Up

HypeAuditor is a very solid social media analytics tool but has some worthy alternatives that may better fit your needs and budget. Sprout Social leads in terms of full-featured analytics while Sendible offers ease of use and affordability.

Carefully assess your priorities around analytics depth, platform support, pricing, simplicity and team needs. Leverage free trials to test options “hands on” before committing. This will enable you to determine which HypeAuditor alternative aligns closest with your goals. Having the right social media analytics and management solution empowers you to gain those all-important audience and competitive insights.



Michael Reddy is a tech enthusiast, entertainment buff, and avid traveler who loves exploring Linux and sharing unique insights with readers.