Social media management tools like Keyhole empower marketers to maximize their impact online. With Keyhole, you can track brand mentions, monitor campaigns, identify influencers and more. But Keyhole is far from the only option for social media management and analytics.
In this post, we‘ll review Keyhole‘s key features and pricing. Then we‘ll dive into the top 8 Keyhole alternatives to consider in 2023 based on reviews and company offerings.
A Review of Keyhole for Social Media Management
Founded in 2012, Keyhole provides social media management and monitoring tools to track brand mentions, hashtags, campaigns and more. Their platform aims to help users identify what‘s working across social channels while optimizing content and strategy.
Key Features
Some of Keyhole‘s main features include:
- Social listening and monitoring – Track mentions of your brand, hashtags, products, etc. in real-time across social media. Monitor conversations and sentiment.
- Influencer marketing tools – Identify influencers relevant to your brand and optimize partnerships for best results.
- Campaign tracking – Measure performance of social campaigns from start to finish.
- Analytics and reporting – Generate reports to showcase campaign and social media impact.
Pricing
Keyhole offers 4 pricing tiers:
- Basic ($44/month) – For small brands just starting out with monitoring. Includes 1 tracker, 3 profiles.
- Plus ($79/month) – For small brands managing multiple names. Includes 5 profiles, 10 trackers.
- Enhanced ($99/month) – For mid-size companies tracking up to 10 influencers. 10 profiles, 20k posts/month.
- Enterprise (custom) – For larger companies. Advanced features like historical data.
The Pros
- Comprehensive social listening and monitoring capabilities
- Easy-to-use dashboard and reporting
- Influencer marketing tools
Potential Drawbacks
- Can be pricey for larger enterprises in need of advanced features
- While focused on social monitoring, lacks as many posting and scheduling features
Top 8 Keyhole Alternatives for Social Media Management
Keyhole is a solid social media management tool, but it‘s far from the only option. Here are the top Keyhole alternatives to consider based on reviews, features, and capabilities:
1. Sprout Social – Best for Collaboration
Sprout Social is a powerful social media management platform built for collaboration. Key features include:
- Social monitoring and listening across all major networks
- Comprehensive analytics and reporting
- Team workflows and collaboration tools
- Post scheduling and publishing
- CRM integration
Their ‘Standard‘ plan starts at $99/month. Sprout Social stands out for its focus on enabling collaboration and teamwork. Their tools make it easy to monitor social conversations, schedule content across networks, and work seamlessly as a group.
2. Hootsuite – Best for Social Media Dashboards
Hootsuite needs no introduction for social media marketing. This platform pioneered social media dashboards for unified management. Key features include:
- Unified dashboard to manage all social profiles and schedules
- Analytics dashboards with custom reporting
- Monitoring tools for brand mentions, campaigns, etc.
- Post scheduling and publishing
- Team collaboration features
Pricing starts at $119/month for the Professional plan. Hootsuite remains a go-to for social media teams who want streamlined management from one intuitive dashboard. The tool excels at making it easy to get an overview of your brand‘s social presence.
3. Buffer – Best for Scheduling
Buffer focuses on simplified social media scheduling and publishing. Key features include:
- Post scheduling with bulk upload capabilities
- Analyze engagement and best posting times
- Some monitoring for brand mentions
- Team collaboration features
- Starts at just $15/month for Buffer Publish plan
Buffer stands out as one of the most affordable scheduling tools. Their seamless scheduling makes it easy to plan and publish content across networks. Though light on monitoring features, it‘s a top choice for scheduling-focused teams.
4. Sendible – Best for Agencies
Sendible caters to social media agencies managing multiple brand accounts. Features include:
- Posting, engagement, monitoring and reporting
- Robust team management with multi-user logins
- Client reporting and oversight tools
- Starts at $299/month for 5 social profiles
The tool is designed for the workflows of agencies and teams juggling multiple clients. It provides oversight for all brand accounts with tools to track client reporting and assign team members.
5. Agorapulse – Best for Small Business
Agorapulse aimed to create an intuitive social media manager for small businesses. Features include:
- Post scheduling, publishing and engagement
- Monitoring tools with real-time alerts
- Built-in reports and analytics
- Team collaboration features
- Starts at $99/month for Pro plan
This tool makes it easy for small business teams to start small but grow their social media management capabilities over time. The interface is intuitive and easy to navigate for users of all skill levels.
6. Social Pilot – Best for UX
Social Pilot stands out for its incredibly intuitive user experience and navigation. Highlights include:
- Unified inbox to manage notifications and messages
- Post designer with drag-and-drop scheduling
- Monitoring, listening and sentiment analysis
- Team workspace for collaboration
- Starts at $99/month
Everything about Social Pilot is designed for an awesome user experience. Their UI makes it enjoyable and simple to create content, schedule posts, monitor brands, and work as a team.
7. Planoly – Best for Visual Planners
Planoly caters to visual social media planners. Their grid-layout interface empowers visual storytelling. Key features:
- Visual social media planner with image grids
- Collaborate on image galleries and schedules
- Post designer and publishing
- Limited monitoring and analytics
- Starts at $29/month
For brands who plan and manage their social media visually, Planoly is a top choice. The visual approach makes it seamless to lay out planned galleries and tell visual stories with your content.
8. Later – Best for Instagram
Later has emerged as a leading Instagram management platform. Key features focus on:
- Visual Instagram planning and scheduling
- Posting, monitoring and simple analytics
- Hashtag research and recommendations
- Start for free with up to 30 scheduled posts
For Instagram-first marketers, Later offers a simple yet powerful platform. Their visual planning capabilities make it effortless to plan and schedule eye-catching Instagram content.
Key Takeaways When Comparing the Top Keyhole Alternatives
When reviewing the top Keyhole competitors, a few key themes emerge:
- For streamlined social media dashboards – Hootsuite is extremely popular, especially with their unified social media management dashboard.
- For collaboration – Sprout Social and Sendible stand out for enabling workflows between teams and clients.
- For scheduling focused features – Buffer leads for affordability and ease of scheduling in bulk.
- For visual planning – Planoly takes a visual approach for Instagram and Pinterest marketers.
- For small businesses and teams – Agorapulse provides a intuitive platform that grows over time.
For expanded monitoring and listening – Sprout Social has extremely robust analytics and monitoring capabilities.
No platform is one-size-fits all. The ideal choice depends on your team, brand needs and which features are priorities. Hopefully this overview provides a starting point to compare top Keyhole competitors and find the best fit!
