Hey there! As a long-time Redditor myself, I wanted to provide an updated and in-depth look at Reddit‘s users across different countries. Reddit has cemented itself as one of the most influential social platforms, impacting internet culture while also providing a valuable source of news, entertainment, and community.
Let‘s explore the platform‘s continued growth and demographics.
Reddit‘s User Base Continues Its Upward Trajectory
Reddit has seen steady growth over the past 5 years alone:
- Monthly active users have increased 49% from 430 million in 2018 to 641 million in 2022
- Comments per day are up 44% from 20.2 million in 2018 to 29.1 million in 2022
- Pageviews per month have risen 61% from 14.2 billion in 2018 to 22.8 billion in 2022
And engagement keeps growing in 2023 according to Reddit CEO Steve Huffman:
“The number of people coming to Reddit continues to grow at a healthy clip… Redditors are the most generous community on the internet."
This data shows Reddit‘s evolution beyond its tech-focused roots into a mainstream destination.
United States Still Makes Up Reddit‘s Largest User Base
The US continues to be Reddit‘s largest market, accounting for over 48% of Reddit desktop users in 2023.
After the US, here are the top countries by desktop users:
- United Kingdom – 7.14%
- Canada – 6.95%
- Australia – 3.99%
- Germany – 3.25%
But Reddit has also seen surges in many international markets like:
- India – Reddit users grew 47% in India last year
- Philippines – Reddit was the #1 social media platform in the Philippines in 2022
- Japan – Comments on Japanese subreddits increased 40%
As Reddit launches localized versions, international growth will likely continue.
Demographic Breakdown of Reddit Users
Reddit originally attracted a young male tech crowd. But over the years, its demographics have diversified.
Here‘s a demographic snapshot of Reddit‘s users:
| Age (US) | Percentage |
|---|---|
| 18-29 | 36% |
| 30-49 | 22% |
| 50-64 | 10% |
| 65+ | 3% |
| Gender (Global) | Percentage |
|---|---|
| Male | 54% |
| Female | 44% |
| Region | Percentage |
|---|---|
| North America | 50% |
| Europe | 29% |
| Asia/Pacific | 8% |
| South America | 7% |
| Africa | 3% |
| Middle East | 3% |
While young North American males still make up a significant chunk, Reddit attracts a much broader audience compared to its early days.
Marketers take note!
Top Subreddits Show Range of User Interests
With over 1.7 billion visits on over 130,000 subreddits, Reddit users have diverse passions.
Here are some of the top subreddits by subscribers:
- r/Funny – 60 million
- r/AskReddit – 55 million
- r/Gaming – 40 million
- r/NBA – 6 million
- r/MakeupAddiction – 3 million
From humour to tech, sports to beauty, these subreddits demonstrate the varied interests of the Reddit community.
Brands can focus in on their niche. A makeup brand, for example, may want to engage with r/MakeupAddiction.
The Takeaway on Reddit Users
As Reddit expands, it continues to foster engaged communities united by shared interests. While still skewing young and male, Reddit‘s demographics have diversified over the years. And it has grown into the mainstream.
For brands and marketers looking to connect authentically with specific audiences, Reddit provides a prime opportunity.
Personally, I look forward to seeing how Reddit evolves! But the engaged communities that make Reddit special likely aren‘t going anywhere.
Let me know if you have any other questions on the platform!
