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YouTube Statistics 2023: How Many Users Does YouTube Have?

Hey there! Have you ever wondered how many people use YouTube? Or wanted the latest data on who is watching, how much time they spend, and how YouTube is performing compared to rivals like TikTok?

Well you‘ve come to the right place.

In this jam-packed guide, we‘ll dive into all the key YouTube statistics you need to know for 2023. I‘ll share up-to-date data points on YouTube‘s massive user base, jaw-dropping engagement metrics, opportunities for marketers, and much more.

Whether you‘re a media executive, content creator, or just a YouTube superfan, you‘ll discover fascinating insights into the world‘s top online video platform. Let‘s get started!

A Brief History of YouTube

Before we look at the numbers, let‘s quickly recap YouTube‘s origin story.

YouTube was founded way back in February 2005 by three former PayPal employees – Chad Hurley, Steve Chen, and Jawed Karim. The team wanted to create a convenient way for people to share and watch user-created videos online.

After getting started in a garage and securing early funding from Sequoia Capital, the fledgling site officially launched in November 2005. Just eight months later in October 2006, Google acquired YouTube for a staggering $1.65 billion.

Since then, YouTube has cemented itself as the leader in online video and become one of the most important sites on the entire internet.

Now let‘s look at some key milestones in YouTube‘s growth over the years:

  • In May 2005, the first YouTube video "Me at the Zoo" was uploaded by co-founder Jawed Karim. It now has over 30 million views.
  • By October 2006, YouTube was serving 100 million video views per day.
  • In March 2010, YouTube first began supporting 4K resolution videos.
  • By May 2010, YouTube videos were receiving over 2 billion views per day.
  • In December 2012, Google launched YouTube on the Wii U as its first app for a home gaming console.
  • By February 2017, YouTube‘s mobile app had over 1 billion monthly active users.
  • In June 2018, YouTube Music and YouTube Premium officially launched.
  • By May 2019, over 500 hours of video content was being uploaded to YouTube every minute.
  • In 2020, YouTube Shorts and YouTube TV continued to drive platform growth.
  • As of 2023, YouTube has over 2.5 billion monthly active users worldwide.

Now that we‘ve covered a brief history, let‘s dive into the data…

YouTube User Statistics 2023

Let‘s start by looking at the overall size of YouTube‘s user base. Here are some key stats:

YouTube User Statistics 2023
Total Monthly Active Users2.56 billion
Logged-In Monthly Users1.9 billion
Daily Active UsersOver 122 million
Hours Watched DailyOver 1 billion
Days Users Spend on YouTube Per Month22.5 days
Videos Uploaded Every Minute500 hours

As you can see, YouTube has absolutely massive reach with over 2.5 billion monthly active users. To put that into perspective, that‘s over 4 times the entire population of the United States!

YouTube‘s user base is also highly engaged. Users spend almost 23 days out of every month watching YouTube. And with over 122 million logging in daily, these are not just passive or accidental viewers.

Let‘s dig deeper into YouTube‘s regional and demographic data…

YouTube Users by Country

YouTube has a global audience, but some countries watch more than others. Here is the breakdown of YouTube users by country:

  • USA – 211 million
  • India – 225 million
  • Brazil – 138 million
  • Russia – 59 million
  • Japan – 56 million

The United States represents YouTube‘s largest audience with over 211 million users. But India and Brazil also have huge viewer bases.

In fact, emerging markets are driving much of YouTube‘s growth. Internet users in these regions often rely on mobile networks and enjoy YouTube‘s inexpensive, on-demand entertainment.

YouTube Users by Age

While YouTube has very broad appeal, teens and young adults form the core demographic:

  • Teens (13-17) – 32%
  • Young Adults (18-34) – 36%
  • Adults (35-54) – 21%
  • Seniors (55+) – 11%

As you can see, over two-thirds of YouTube users are under the age of 35. This presents a massive opportunity for content creators making videos relevant to this coveted demographic.

YouTube Users by Gender

YouTube‘s audience is almost evenly split between men and women:

  • Male – 53%
  • Female – 47%

While not a huge difference, YouTube does skew slightly more male. Gaming content and tech reviews likely drive more male viewership. But YouTube‘s overall breadth helps explain the relatively even gender split.

Now let‘s shift gears to look at how people are actually using YouTube today…

YouTube Usage Statistics

YouTube isn‘t just driving huge user numbers – it‘s dominating user activity and behaviors as well:

YouTube Usage Statistics
Monthly Watch Time per User638 minutes
Share of Time Spent Online10.2%
Average Viewing Session11.5 minutes
% of Views from RecommendationsOver 70%
Total Videos Watched DailyOver 5 billion
Total Searches DailyOver 1.9 billion
% of Views on Mobile50%

The numbers here are simply mind-blowing. YouTube accounts for over 10% of all internet activity based on time spent. The average user spends nearly 11 minutes per session watching YouTube videos.

But even more importantly, YouTube‘s recommendation algorithm keeps people engaged for hours on end. Over 70% of the content people watch on YouTube comes from its "Up Next" video suggestions.

YouTube‘s ability to keep users watching more and more content is why it drives over 5 billion video views per day. Compare that to Facebook, which hit 1 billion video views per day back in 2017 after 13 years of growth.

YouTube also handles an enormous volume of searches – 1.9 billion per day. So it‘s the world‘s 2nd largest search engine behind Google.

Finally, YouTube‘s mobile experience drives half of all viewing. This underscores how vital mobile optimization is for creators trying to drive views.

Now let‘s explore some fascinating data on how people engage with content on YouTube…

YouTube Engagement Metrics

While YouTube‘s raw usage numbers are impressive, its sky-high engagement metrics really stand out:

YouTube Engagement Statistics
"Likes" per DayOver 5 billion
Comments per DayOver 2 million
Videos Shared DailyOver 1.1 million
Channel Subscriptions per DayOver 2 million
Video Ratings DailyOver 5 billion

YouTube videos generate well over 5 billion likes per day. That‘s about the entire population of the world! Comments and shares are also huge, as are new channel subscriptions.

This massive engagement shows that YouTube‘s users aren‘t passive. They are actively sharing feedback, participating, and subscribing to create connections with creators.

This presents a big opportunity for businesses and content creators serious about building highly engaged communities on YouTube.

YouTube Revenue Statistics

Given its tremendous reach and engagement, YouTube has also become a digital media and advertising giant:

YouTube Revenue Statistics
Total Revenue in 2022$29 billion
Ad Revenue as % of Alphabet Revenue9.2%
Net Ad Revenues in 2022$27.7 billion
YouTube TV SubscribersOver 5 million
YouTube Music SubscribersOver 80 million
Total Payout to Creators (2007-2020)Over $16 billion

YouTube‘s ad business continues to expand rapidly. It‘s estimated that YouTube generated over $29 billion in total revenue in 2022, with nearly all of that coming from advertising.

To put that massive ad revenue figure into context, YouTube now accounts for 9.2% of total revenue for parent company Alphabet. This makes YouTube one of Google‘s most important properties going forward.

Subscription services like YouTube TV and YouTube Music also continue to grow, further diversifying revenue. Over 80 million users now pay for YouTube Music globally.

And creators are benefiting financially too. Through its Partner Program, YouTube has paid out over $16 billion to creators from 2007 through 2020. Top creators easily make 7-figures annually from YouTube ad revenue sharing.

Now let‘s explore some valuable opportunities for marketers and businesses on YouTube…

Opportunities for Brands on YouTube

Given YouTube‘s unmatched scale and influence, it offers unique marketing opportunities for brands across industries:

Reach Highly Engaged Audiences

81% of YouTube subscribers use the bell notification icon to subscribe and be alerted for new videos from the channels they follow. This level of proactive opt-in shows the high engagement brands can achieve.

Get Discovered by New Audiences

Over 81% of users say they have discovered new brands and products on YouTube. The platform‘s visibility and recommendation algorithm make it perfect for organic discovery.

Measure Real Business Impact

In a PwC study, YouTube TrueView ads increased brand favorability by 14% and lifted purchase intent by over 10%, demonstrating real world business impact.

Partner with Influencers

58% of consumers say YouTuber sponsorships increase their trust in a brand. Brand sponsorships and product placements allow YouTube creators to authentically showcase products.

Retarget Website Visitors

YouTube ads let brands cost-effectively retarget website visitors with video featuring products they already showed interest in. Retargeting boosts conversions significantly.

Get Better Ad Results

On YouTube, TrueView ads drive a click-through rate 5X higher compared to standard display ads. Video ads command more attention and engagement.

Search Drives Conversions

49% of consumers say they‘ve made a purchase on YouTube after searching for a product they wanted to buy. Optimizing for YouTube SEO and search fuels sales.

Support the Full Buyer‘s Journey

YouTube works for brands throughout the buyer‘s journey – from awareness to consideration to decision. Video content can address consumers at every stage.

As this data shows, the opportunities for marketers on YouTube are nearly endless. But to fully capitalize requires thoughtful strategy, creativity, and advanced analytics.

Next let‘s explore some proven tactics to increase YouTube views and subscribers…

7 Pro Tips to Get More YouTube Views

Driving views on YouTube is incredibly competitive – over 500 hours of new video are uploaded every minute! Here are 7 battle-tested tactics to get your videos seen:

1. Optimize Your Titles

Leverage YouTube search by using engaging titles with popular keywords viewers are searching for.

2. Design Custom Thumbnails

Create eye-catching custom thumbnails using bold graphics, colors and text that capture attention.

3. Promote Across Social Media

Let your followers on Facebook, Instagram, etc know when you‘ve uploaded new YouTube videos.

4. Collaborate with Other Creators

Work with other YouTube stars in your niche to tap into each other‘s audiences and gain new fans.

5. Schedule Content Consistently

Upload new videos on a predictable schedule so viewers know when to expect new content.

6. Use YouTube End Cards

End cards keep viewers engaged by linking to your other videos at the end of each upload.

7. Analyze Audience Retention

Look at audience dropoff rates in Analytics to optimize video pacing and structure.

Consistent, high-quality content that‘s optimized and promoted the right way can rise above the intense competition on YouTube.


As we‘ve explored, YouTube remains one of the most important online platforms with over 2.5 billion monthly users. But huge opportunities exist both for brands looking to engage massive audiences, and for creators motivated to build loyal communities.

The key is using data-driven strategies to produce compelling content optimized for discovery and engagement. Pair this with advanced analytics, and the possibilities on YouTube are endless.

At the end of the day, YouTube‘s meteoric rise teaches an important lesson – build a platform that empowers people, and you can change the world.

Now get out there, start filming, and who knows…you might just create the next viral sensation!

I hope you found these YouTube stats for 2023 helpful. Let me know if you have any other questions!



Michael Reddy is a tech enthusiast, entertainment buff, and avid traveler who loves exploring Linux and sharing unique insights with readers.