SEO, chances are it's precisely what helps you find this article. That's right, SEO can put anyone on the map. But to achieve that, you have to know what you're doing. There's one thing less experienced specialists struggle with in this article. We will explain how proxies can be used to perform important SEO tasks. Then we will help pick the best proxy providers.
Two Main Categories of SEO
Before we begin, you might be wondering how SEO specialists use proxies well, let me explain there are two main categories.
One called white hat SEO is useful and harmless, and another one called black hat SEO is used for questionable purposes. While we don't recommend using black hat SEO, it's good to get familiar with them.
1. White Hat SEO
So let's take a closer look at white hat SEO. Includes rank tracking with rank tracker proxies. You can check where your website's pages stand at a given moment for target keywords and locations. Depending on your needs and tools, you can do this monthly or even daily.
Site audit SEO proxies let you quickly scrape the contents of any publicly available website. Checking for broken or misconfigured links and other flaws in competitor analysis using proxies for SEO.
You can get a lot of data from your competition by checking out their website. You can find out how they're structured, what keywords they target, and what types of adverts are running on their site. You might want to check out the headlines and meta descriptions of their keywords on Google for more insight.
Keyword research SEO proxies are indispensable for researching keyword volume across locales.
2. Black Hat SEO
Long tail and related queries black hat SEO includes generating fake traffic Google's ranking algorithms. Consider a website's popularity, bounce rate, session duration, and other on-site parameters some webmasters use. Don't shy away from setting up bots with proxies to boost their ranking this way, backlink building.
Black hat SEO proxies can also be paired with software, like GSA search engine ranker, to build many backlinks to your website automatically. The GSA SER method is effective short term. But it can quickly turn against you, as such backlinks tend to disappear as easily as they appear in comment posting.
One of the most popular tools for the task is x rumor. It's marketed as a tool for SEO. But people really mostly use it to spam online forums and comment sections. Some SEO proxy services are prohibited from using their IPs with similar programs.
Are you familiar with these use cases? Let us know in the comments which of these tasks you've done.
What Do SEO Proxies Do?
Alright, so what role do proxies play in all this? Basically, proxies help to automate SEO tasks. I'm sure you can imagine how tedious it would be to collect data.
Let's say competitor analysis by hand. However, automation also means that you will be making many requests. And by that, I mean hundreds or even thousands of daily requests to Google. Doing that from your IP will quickly result in captures and a block. SEO proxies can change your IP address in the eyes of websites
So, you can quickly and automatically gather large amounts of data, whether from a search engine or competition; neither of them will be able to stop your efforts. And they won't know who's behind them.
Type of SEO Proxies
But here's the catch: you have to pick the right proxies for the job, or your effort may go to waste. Don't worry! We tested and identified the top proxy providers of the market for the most popular use cases, including SEO. You can find a link to it in the description below. But for now, let's see what we found out.
So, how do you pick the right proxies for SEO? The first thing you need to consider is the proxy type.
Companies use datacenter or residential proxy IPs, sometimes even a combination. Residential proxies are more expensive, but the most effective choice comes from real users' devices, giving them a higher IP reputation and fewer capture prompts. And they support more locations for localized search queries.
If you choose residential proxies, make sure they meet the criteria to scrape google successfully. The main requirement is a large-good quality pool with IP addresses from a landline or mobile ISP. Another crucial feature is location coverage and the ability to choose those locations. It enables accurate data collection from local search pages.
Remember that these requirements are important for all SEO tasks, not just scraping Google.
SEO Proxies Comparison
Are you curious to see which proxy providers meet the criteria for SEO great? Let's start by looking at their proxy pool size.
1. Proxy Pool Size
Our test results show three clear leaders Oxylabs, Smartproxy, and Bright Data. These companies have the biggest pools with a decent amount of unique IPs. Soax was another provider that we can commend as generally sticking true to its claims.
But does quantity equal quality? In this case, yes. From what we can see, most of those providers have over 90 percent of landline or mobile IPs in their pools except for NetNut and Storm Proxies. This is exactly what we're looking for.
What about the location targeting? Most providers allow accessing a pool of IPs worldwide, and most support country targeting. Soax, Bright Data, and Oxylabs take it further by offering city-level and ASM targeting.
3. Scraping Performance
Our research wouldn't be complete if we didn't attempt to scrape something with these proxies. So, here's what we discovered when we attempted to scrape google. You won't find Bright Data and Oxylabs here. They don't allow using residential IPs with Google directly.
As you can see, Storm Proxies seems to struggle especially hard. However, Smartproxy performed incredibly well. This provider demonstrated the highest success rates and lowest response time. When we used specialized Google APIs, the only concerns were speed and price. Bright Data had the lowest response time, but Smart Proxy is more affordable.
All things considered, the best SEO proxy providers are Oxylabs for overall best service. Smartproxy for maintaining a perfect balance between price and performance; Bright Data for the most functional API; Soax for impressive location targeting; NetNut for being a solid competitor of premium providers.
I hope this helps you. Find the links to all of the mentioned providers in the description, and that's it for now.